a random pull of 660,594 payments, laid out on a calendar

Payments run on a calendar.
Most outreach does not.

A random pull of payments set up through the Resolvah platform, placed on the day of the month, the day of the week and the month of the year it happened. The pattern is large and it is stable.

The 29th of the month+36%The busiest day. The 28th to 30th all run +28% or more.
The 8th of the month−24%The quietest. The 4th to the 10th all run −12% or worse.
Friday+42%Against the average day. Sunday runs −65%.
Christmas Day−49%Three days later: +48%.
Day of the month

The last week of the month runs a third above normal.

Day of month is measured against the same weekday in the same month, so paydays show through without the weekly cycle.

Payment setups by day of the month

-30%-20%-10%usual+10%+20%+30%+40%day 1 of the month: -7% vs the same weekday and month1day 2 of the month: -9% vs the same weekday and month2day 3 of the month: -7% vs the same weekday and month3day 4 of the month: -19% vs the same weekday and month4day 5 of the month: -12% vs the same weekday and month5day 6 of the month: -14% vs the same weekday and month6day 7 of the month: -23% vs the same weekday and month7day 8 of the month: -24% vs the same weekday and month-24%8day 9 of the month: -21% vs the same weekday and month9day 10 of the month: -16% vs the same weekday and month10day 11 of the month: -6% vs the same weekday and month11day 12 of the month: -14% vs the same weekday and month12day 13 of the month: -4% vs the same weekday and month13day 14 of the month: -14% vs the same weekday and month14day 15 of the month: -5% vs the same weekday and month15day 16 of the month: +3% vs the same weekday and month16day 17 of the month: +6% vs the same weekday and month17day 18 of the month: +11% vs the same weekday and month18day 19 of the month: +5% vs the same weekday and month19day 20 of the month: +2% vs the same weekday and month20day 21 of the month: +4% vs the same weekday and month21day 22 of the month: +2% vs the same weekday and month22day 23 of the month: +2% vs the same weekday and month23day 24 of the month: +7% vs the same weekday and month24day 25 of the month: +15% vs the same weekday and month25day 26 of the month: +21% vs the same weekday and month26day 27 of the month: +17% vs the same weekday and month27day 28 of the month: +33% vs the same weekday and month28day 29 of the month: +36% vs the same weekday and month+36%29day 30 of the month: +28% vs the same weekday and month30day 31 of the month: +17% vs the same weekday and month31
The 28th through the 30th run +28% to +36%. The 7th through the 9th run −21% to −24%. That is a 60-point swing inside every month, and it repeats every month. The 1st and the 15th, the days people assume are paydays, are ordinary.

By day of the week

-70%-50%-30%-10%+10%+30%+50%Mon: +11% vs the average dayMonTue: +5% vs the average dayTueWed: +14% vs the average dayWedThu: +32% vs the average dayThuFri: +42% vs the average day+42%FriSat: -40% vs the average daySatSun: -65% vs the average day-65%Sun
Friday is the day. +42% against the average day, with Thursday close behind. Weekends are quiet: Sunday runs −65%.

By month of the year

-30%-20%-10%usual+10%+20%+30%Jan: -21% vs the average dayJanFeb: +21% vs the average day+21%FebMar: +16% vs the average dayMarApr: +9% vs the average dayAprMay: +10% vs the average dayMayJun: +11% vs the average dayJunJul: +20% vs the average dayJulAug: +21% vs the average day+21%AugSep: -28% vs the average day-28%SepOct: -19% vs the average dayOctNov: -22% vs the average dayNovDec: -19% vs the average dayDec
Tax-refund season is real. February and March run +21% and +16% against the average month. The autumn is soft, and January is the quietest month, refund or not.

Around the holidays

Each cell is that day's setups versus usual for that weekday and month
Holiday3 days before2 beforeday beforethe dayday after2 after3 after
Christmas-15%-17%-35%-49%+12%+19%+48%
Thanksgiving+8%+29%+25%-45%-21%+15%+53%
New Year+40%+26%+21%-48%-12%+8%-5%
Memorial Day+10%+57%+31%-36%+5%+22%+16%
Labor Day-12%-25%-35%-68%-26%-14%-41%
Independence Day-1%+14%-9%-58%-31%-18%-17%
Tax day-14%-4%+23%+8%+12%+14%-8%
The holiday itself is dead, the days after are not. Christmas Day runs −49% and three days later +48%. Thanksgiving runs −45% then +53% on day three. Send the day after, not the day before.
What to do with this

Schedule to the calendar, not to the office.

one

Load the last week of the month

The 25th through the 31st carry the volume. Time the sequence so reminders land an hour or two before the evening peak, in the consumer's local time.

two

Go quiet on the 4th to the 9th

The trough runs 12% to 24% below normal. Use it for the softer touches: statements, reminders of rights, plan options. Save the asks.

three

Thursday and Friday are the days

Friday runs +42% and Thursday +32%. Sunday runs −65%. A Friday afternoon text is worth several Sunday ones.

four

Send after the holiday, not before

The three days after Christmas, Thanksgiving and Memorial Day run well above normal. The holiday itself, and often the day before, is dead.

Best login windowsTue–Thu, 4–8pmNine of the ten busiest weekday-hours for portal logins, consumer local time.
Most payments per hourFri 4–5pm24.8 setups per thousand station-hours, the highest slot in the week.
Tax-refund liftFeb +21%February and March run well above the average month. Plan the spring push for the refund window.
see it on your own accounts

Every number here came from a Resolvah portal. Yours could be next.

Resolvah's virtual collector runs the outreach, the portal and the payments, and reports on all of it. In a one-hour working session we walk through it on accounts that look like yours, apply the findings in this report to your own portfolio, and show you which days, hours and offers move your money. You leave with that whether or not you ever buy anything.

Schedule a demo One hour. You leave knowing what moves your own accounts.
How this was measured. Stated so you can judge it.
  • A random pull of 660,594 payment setups from the Resolvah platform.
  • Day of month is measured against the same weekday in the same calendar month, so paydays show through without the weekly cycle. Weekday and month are simple indexes against the average day, over whole calendar years so no month is over-represented.
  • Holiday cells compare that day's setups with the usual for that weekday and month.
  • Login windows are portal logins per thousand station-hours in the consumer's local time.
  • Only the moment a consumer set up a payment counts, not the dates installments were scheduled to draft.